The Canadian Real Estate Pages

I read this article about about real estate agent websites which I emphatically agree with.

It was written for real estate agents but applies to all industry related service providers such as mortgage agents, movers, interior decorators and so on.  I strongly suggest you read it.

Here is an excerpt and a link to the article itself.

“Few absolutes exist in the world of adapting new technology to the real estate business, but almost everyone will tell you that you must embrace more technology than you will ever really need to. Those experts—and most webmasters and web designers—are operating with the now-obsolete concept that your website must give every possible piece of information that might be real estate related to all visitors.

That entire concept has resulted in a universe where 90% of agents and brokers fail in their Internet marketing efforts. In most industries, failure rates of 90% results in a complete change in the way things get done. In real estate, however, the same old things that don’t work continue to be treated as “must haves” for every agent…”

“Real estate sales have always been and will always be about individual agents, not corporate monoliths, and once that realization dawns on the agent base, perhaps the rate of failure will decrease as online marketing innovation increases.”

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